The Millichip

Fine Dining. Exclusivity. Luxury.

The Millichip is located in the East Stand of The Hawthorns and offers a top of the range matchday hospitality experience. The suite itself houses some fascinating memorabilia from the Club’s long history and boasts a wonderful matchday atmosphere with personalised service to your own private table, sumptuous first class cuisine and complimentary bar facilities.

Guests will enjoy a glass of champagne on arrival, pre-match entertainment with an MC and Albion legends as guest speakers, as well as the opportunity to meet a first team player at the end of the game.


Our seasonal package in The Millichip includes:

  • All 2017/18 home league fixtures including any home cup fixtures, up to, but not including quarter final stages and beyond
  • Four course pre-match dining
  • Half-time and full-time refreshments
  • Complimentary bar facilities (excludes champagne)
  • Champagne reception
  • Secure reserved VIP car parking (one per four guests)
  • Personalised central padded East Stand Executive Level One seating
  • A signed and framed personalised shirt per table booking
  • First team player appearance (*subject to availability)
  • Matchday welcome from an Albion legend
  • Membership board acknowledgement
  • Complimentary match programme & team sheet
  • Opportunity to purchase additional match tickets
  • Licensed betting facilities
  • 20% discount on the hire of any rooms at The Hawthorns on a non-matchday
  • 10% discount on private events
  • 5% Club Shop discount

Seasonal package price is £3,500 plus VAT (£4,200).

See an example of our matchday menu:

If you require further information regarding The Millichip, or have any other hospitality related questions, please contact our Hospitality team on 0121 524 3455. Alternatively, click 'contact us' below to send us a message.

Do you have any questions?

Get in touch with a member of our team who will be happy to help you...